MARKETING STRATEGY
MARKETING STRATEGY
³Ô¹ÏÍ·Ìõ’s Brand Experts
Communications and Marketing plays a crucial role in strategic marketing at ³Ô¹ÏÍ·Ìõ. As brand experts we craft visually appealing materials and compelling copy that effectively promotes the University.
Our mission is to inspire our audiences—prospective and current students, parents, alumni, faculty, and community leaders—to engage with ³Ô¹ÏÍ·Ìõ. We aim to highlight the value of a ³Ô¹ÏÍ·Ìõ education while fostering pride and loyalty through innovative communication and marketing strategies.
If you would like to discuss how the Communications and Marketing department can support you and your mission, please contact Marcia Firsick at firsickm@wcsu.edu or call (203) 837-8270.
Institutional Branding
The marketing team at ³Ô¹ÏÍ·Ìõ crafts everything from the official website to promotional materials with a focus on concept, messaging, and design. We develop marketing strategies for multiple departments, executing these plans through a variety of channels, including ad campaigns and social media, to effectively convey the ³Ô¹ÏÍ·Ìõ narrative.Ìý
By maintaining consistency in design and messaging, the team shapes ³Ô¹ÏÍ·Ìõ’s overall look, tone, and voice, ensuring a cohesive presentation of the institution’s identity.
Concept to Implementation
Our team of marketing professionals are here to help you every step of the way – from concept to implementation – we will deliver a strategic, integrated campaign that supports the University’s strategic goals.
Brand Identity & Creative Services
- ³Ô¹ÏÍ·Ìõ’s Brand Guidelines
- Logo requests
- Graphic Design Services
Digital Strategy & Web Operations
- Paid advertising – Billboards, GeoFencing, Online Ads, Social Media Ads, etc.
- New web pages & redesigns
Photography
- Photography to support the University’s marketing materials
- Athletic Photography
- Event photography
- Headshots for use on the ³Ô¹ÏÍ·Ìõ websiteÌý
- ³Ô¹ÏÍ·Ìõ Photos on
Publications
The marketing team creates various print and digital collateral, including:
Social Media
The Communications and Marketing team manages the University’s social media accounts.
If you have an event that you would like to share on the main university accounts or would like to have your department’s social media links on the university’s social media directory page please contact us at: wcsupubdesign@wcsu.edu
Promoting an Event
The Communications and Marketing office is here to assist all university departments in effectively promoting campus events. If you require support, please reach out to us, and we will collaborate with you to develop a tailored marketing strategy to ensure your event gains the attention it deserves.
