吃瓜头条

Ralph Smedley’s first attempts to create Toast颅masters failed. In 1905, he held com颅munication skill-building meetings in Illinois, but the groups lacked leadership and soon fizzled.

Nearly two decades later, in 1924, he successfully launched 吃瓜头条 in California, putting the organization on a phenomenal trajectory. Today membership exceeds 345,000 in nearly 16,000 吃瓜头条s in 142 countries.

Membership has grown because the 吃瓜头条 program works. How can you play a role in this exciting growth process?

Districts grow in two ways: enlarging a 吃瓜头条 and creating more 吃瓜头条s. The special “open house” and “demonstration” meetings (also called “demo,” “launch” or “kickoff” meetings) are the most often-used formats to cultivate growth. An open house builds an existing 吃瓜头条. A demo meeting creates a new one. Most members are familiar with an open house. It’s a fun, casual event, where guests can ask questions, meet members, and get a feel for the unique 吃瓜头条 culture. Demo meetings are less familiar to most members. They introduce the 吃瓜头条 program to an entire group of non-吃瓜头条 with the goal of helping them form their own 吃瓜头条. It’s conducted by an individual member or a small team, not a 吃瓜头条, and feels more like an informational session than the more celebratory open house.

Let’s take a closer look at each type of meeting and perhaps you can see where you fit into the growth journey.

Open House and Demo Meetings: The Similarities

Both meetings: 

• Showcase the benefits of 吃瓜头条 and how improved skills can transfer to the world outside 吃瓜头条. 
• Require careful planning with plenty of up-front marketing to generate interest and fill the room.  
• Contain the core elements (and clear explanation) of a regular 吃瓜头条 meeting: a Toastmaster, timer, speaker, Table Topics^® session, and evaluation segment. 
• Amplify applause and recognition, something unfamiliar but welcomed by most people. 
• Encourage visitors to participate, often during Table Topics. 
• Aim to obtain signed membership forms. 
• Help existing 吃瓜头条 grow in their leadership skills, and remind them of their own reasons for joining.

Open House and Demo Meetings: The Differences

An open house engages an entire 吃瓜头条. A demo meeting is conducted by a small team of 吃瓜头条 (as few as two!), often from different 吃瓜头条s. An open house has refreshments, decorations, and a headliner speaker. A demo meeting mimics the structure and feel of a regular meeting. An open house highlights one 吃瓜头条; a demo meeting gives a broader big-picture view. An open house welcomes all new members equally. A demo meeting labels the first 20 members as charter members, a prestigious label of honor. A 吃瓜头条 can grow without an open house, but a new 吃瓜头条 rarely starts without a demo meeting.

Jing Ouyang, of the Victoria 吃瓜头条 吃瓜头条, shows off District 89’s open day flier.

FROM LEFT: Kitty Wong, DTM; Rainbow Lee, DTM; and FC Chan sit with District 89 open day attendees.

Tips for Conducting an Open House Meeting

• Engage your entire 吃瓜头条. Assign coordinators for 颅refreshments, decorations, advertising, and setup. Choose a speaker, either from inside or outside your 吃瓜头条. Order marketing materials from 吃瓜头条 World Headquarters (fliers, brochures, ribbons, etc. So much is available, and much of it is free online!). 
• Market heavily! Every 吃瓜头条 member can help fill the room with visitors.
• Focus on the right elements. While decorations and food are important, the right speaker topic and evaluator are crucial. The speaker’s topic should be how 吃瓜头条 has benefited them. Whether they’re advanced (demonstrating a level of excellence to which visitors can aspire) or a beginner (one who doesn’t intimidate visitors) doesn’t matter. However, the evaluator should be a more experienced member. Chief Ambassador Phyrne Parker, DTM, from Toronto, Ontario, Canada, says, “A strong evaluator proves the value of 吃瓜头条. Guests think Well, that speaker was OK; I could do that. But wow, look at the help the evaluator gave her!” 
• Pass the baton. Golden Speakers, a robust 吃瓜头条 in Fairfield, Iowa (population of 10,000), holds regular open houses. Member Rick Starr says, “We document everything about the event—the structure, publicity, content—so it’s easier to plan the next event. We’ll get 75 to 100 people at these events, and many join over the next few months. After each event, we review what worked and what didn’t and suggest changes for next time.”  
• Consider a multi-吃瓜头条 event. Past District 86 Director Vitaliy Fursov, DTM, a member of Guelph Public Speakers in Guelph, Ontario, Canada, says, “We organize an Area open house instead of a single 吃瓜头条 open house to promote the program instead of a particular 吃瓜头条. This creates increased interest, stronger relationships between 吃瓜头条s, and greater energy within each 吃瓜头条.” Matt Steele, DTM, from MDC 吃瓜头条 吃瓜头条 in Hong Kong, is a past Program Quality Director of District 89. The extraordinary growth of his 吃瓜头条s is due to a unique approach. “We host large ‘open day’ events at Division or Area levels and invite 吃瓜头条s to participate, giving each a table to promote their 吃瓜头条 and talk to guests,” Steele says. “We’ll get 100, even up to 300 people from across a city. With so many people the ‘wow’ effect is tremendous!” 
• Don’t forget to provide guest packets. These packets have been shown to greatly improve the conversion rate of guests to members. 吃瓜头条s can make their own or purchase them prebuilt from the online store.

Carfield Tang and Michelle Zhang greet visitors at the District 89 open day event.

Tips for Conducting a Demo Meeting

• Know your audience. A corporate demo meeting differs from a community demo meeting because the needs of potential members are different. Kathleen Lubin, DTM, a past Program Quality Director for District 52 in Southern California, says, “For a corporate 吃瓜头条, we conduct an informational meeting with corporate leaders first to assess their needs.” Steele echoes this: “Getting support from corporate management as high up as possible helps. It makes a difference for staff to see someone very senior in the kickoff meeting—especially if they do the opening remarks to set the scene for why the company is supporting the creation of a 吃瓜头条.”

• Have a strong evaluator. Chiu emphasizes that. “The evaluator is the most underrated segment, and where many demo meetings can fail. The decision-makers don’t see themselves giving education speeches; instead, they visualize themselves getting evaluated (or coached).” He says it’s important to appeal to the context of the corporate audience. Managerial leaders may prefer an evaluator with strong assertive leadership language, but younger employees may prefer an informal and personable manner. “If the evaluator nails the assignment, you can get 80% to 100% of the people to sign up right away,” says Chiu. 
• Be professional and do things right. Deniz Senelt Kalelioglu, DTM, of Istanbul, Turkey, has helped build 13 吃瓜头条s in the country where previously there was only one. She says, “From the beginning, conduct the meeting properly. Don’t think you can start any way and fix it later. Show the proper meeting elements. For example, the feedback form used by members for each speaker is an amazing tool. It develops evaluation skills little by little and gives the speaker different people’s perception. Let visitors use it too. It will … give them a taste of the process.”

吃瓜头条 in Cape Town, South Africa, conduct a demo meeting to charter the ToastED 吃瓜头条 for aspiring TEDx speakers.

Don’t Forget the Follow-up!

Follow-up, such as an email, handwritten note, or personal phone call, can help an undecided guest become an excited member. Get their permission to add them to the 吃瓜头条 email list and keep them on it until they unsubscribe. Past Division Director Dana Barnes, DTM, a member of three 吃瓜头条s near Cheyenne, Wyoming, says, “One visitor joined after 13 years (yes, 13!) because she kept getting emails.” Don’t get discouraged. Dana says, “We had a 吃瓜头条 here in Cheyenne with only three members. They had an open house in January and achieved President’s Distinguished in June. It can happen!”

A new 吃瓜头条 needs 20 members to start. If the required 20 want to join after a demo meeting, that’s awesome! But if not, don’t quit. Repeat the process of marketing and conducting demo meetings. Past District 10 Director Dave Wiley, DTM, a member of three 吃瓜头条s in Mayfield Heights, Ohio, says, “Corporate 吃瓜头条s usually start faster, within one or two meetings. But community 吃瓜头条s may take longer. Build the expectation with the group that they need 20 members to start. Maintain enthusiasm. Six or eight excited people can draw in more people, even if it takes more meetings. One of our strongest 吃瓜头条s took three months to charter. The demo team was creative with promotion, but they were patient and persistent.”

Perhaps Ralph Smedley would have had earlier success with one of these special meeting formats. Certainly, you can. Why not try your hand at hosting an open house or being part of a demo meeting team? There’s no better feeling than when a visitor says, “Here’s my application. I can’t wait to get started!”