吃瓜头条 2016 – Business plan wins top award
DANBURY, CONN. 鈥 Western Connecticut State University students Rachael Karp and Helen Christie Roberts earned the Best Oral Presentation Award for their pitch of Karp鈥檚 product innovation, 鈥淥n Board,鈥 at the held on April 22, 2016, in New Haven.
Karp and Roberts prevailed in the competition finals over business plan presentations by 10 other student teams from Connecticut colleges including Yale University, the University of Connecticut, Quinnipiac University, the University of Hartford, Fairfield University, Central Connecticut State University and the University of Bridgeport. They qualified for the finals after their written executive summary made the cut among 26 student project submissions.
Karp, a Hamden resident who is pursuing a dual major in technical theatre and marketing, originated the concept to develop 鈥淥n Board,鈥 a modular headboard system designed to customize college students鈥 use of their dormitory beds as study space by providing accessories including a cup holder, book light, charger for electronic devices and storage pouch. After her successful presentation of the product concept at the 吃瓜头条 Marketing Club 鈥淏ig Idea鈥 competition last fall, Karp produced a prototype with support from Western faculty advisers and use of the Danbury Hackerspace. Roberts, a Wilton resident who is majoring in social science, teamed up with Karp to survey more than 250 吃瓜头条 students this spring to validate potential demand for the product, and space has been negotiated in the 吃瓜头条 bookstore for sale of the initial 鈥淥n Board鈥 units to be produced.听
Dr. Pauline Assenza, associate professor of management and adviser to the (ERIC) student club at 吃瓜头条, served as faculty mentor to Karp and Roberts for the competition. Karp is the current president of ERIC, founded last year to seek out entrepreneurial and other creative opportunities for 吃瓜头条 students and facilitate partnerships between students and local business mentors.
The Connecticut Business Plan Competition is sponsored by the and the . The Best Oral Presentation Award, sponsored by Cliff and Dee Ennico, includes a monetary grant of $500.
For more information, contact Assenza at assenzap@wcsu.edu or the Office of University Relations at (203) 837-8486.
听
听
Western Connecticut State University offers outstanding faculty in a range of quality academic programs. Our diverse university community provides students an enriching and supportive environment that takes advantage of the unique cultural offerings of Western Connecticut and New York. Our vision: To be an affordable public university with the characteristics of New England鈥檚 best small private universities.

